Thursday 7 March 2019

How Scraper Bot Can Spy On Your Competitors

Attracting and retaining a base of loyal customers is not a piece of cake for every retailer. This is especially true in present modern era where there is cut-throat competition in the retail industries. These days, retail businesses are experiencing a great challenge in maintaining their customers as the customers have a large number of options to choose from. Due to presence of many retail companies, the customers are being provided with opportunities to shift from one retailer to another. However, there are some retailers who manage to out-compete their competitors in the retail industry.

What sets you Apart From Your Business Rivals?

The answer to this question is quite obvious, and it is the pricing strategy. One of kind branding attracts potential customers to your business website and impacts your sales to a great extent in a positive way. In the early days, the retailers used to flood market with a ‘unique message’ by running some sort of marketing campaigns. Be that as it may, given the change in global pattern, when customers scoff at the message, businesses are currently focused on optimizing the price of their products with the end goal to stay ahead in the game. That is why it is important that beginners understand how their competitors are doing website scraping.

How to Use Scraper Bot to Spy on Your Competitors

Spying is bad, but understanding what your rivals are doing is not. They can introduce new products, develop new methodologies or choose to enter new markets. If you know what they are doing, you would have an advantage over them. This can be achieved with scraper bot. below are some ways that retailers can utilize to "legally" spy their competitors:
  1. Checking their Website: Scraping your competitor’s website by scraper bot with the end goal to figure out what prices have they set for specific items can help you a lot. This will help you set your price wisely when you check when and how your competitors change their item’s prices.
  2. Extracting Data from Amazon: With the help of scraper bot, businesses can get an idea of product pricing over Amazon on an annual, monthly, daily, or hourly basis. In the same way, you become more familiar with companies who are moving up and down the ranking list.
  3. Check their Employment Ads: Scraping job sites with the help of scraper bot can present you with an idea of your competitor’s policies and what sort of job responsibilities they want their employees to carry out in the next few months.

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