Wednesday 31 October 2018

3 Reasons to Scrape News Articles

Owing to people consuming more and more contents these days, more than 2 million blog posts are being submitted every single day. As a matter of fact, along with consuming contents, people tend to share it with their friends, family, and coworkers if the contents are impactful and also act upon it. This is the reason why, a large number of marketers, who are responsible for boosting their company’s brand, bring in more traffic and acquire more customers and clients are considering content marketing as their most important tool for 2018 and beyond.

How Scraping News Websites Can Help Content Marketing Strategies

Since people consume a lot of contents, it is vital to create contents of high quality. According to the content that you have created, your potential customers make decisions about your business. As a matter of fact, the content that you have created also impacts the purchasing decision of your customers. Hence, as a company, it is your responsibility to make your brand identity stronger with the help of content marketing. You succeed in getting more traffic, leads and prospects for your business by being a part of your customer’s journey. And this is where, a web scraping company can help.

Web scarping company has the ability to cut through the ‘noise’ on the internet and scrape news articles at lightning fast speeds. You can access the relevant insight into what is going on in your industry with the help of web scarping company. You can get a lot of ideas to proceed with your own content strategy by scarping news websites.

Every single day, millions of news articles are being posted on the web. Here are some reasons why you should hire web scarping company to scrape news articles for you.
  1. Keep Track of Content about Your Company
As a company, it is vital for you to keep track of things that are being said about you. If there is anything negative in the news about your company, it is of important for you to know and control them as well. Likewise, if there is anything good about your company, it’s your job to capitalize on it on time as well.
  1. Discover Numbers
Competition is not so easy. You will find many established news websites on the internet, who have a huge following and whose articles get solid engagement. The only way of competing with such websites is by analyzing their content strategy. Thus by hiring web scarping company to scrape news articles you can formulate your own content strategy.
  1. Follow Trends
Next to creating contents of high quality, the second most important thing for you is to pump out relevant content regularly and on-time. Coming up with new ideas takes time, however, discovering trending ideas your competitors are writing on does not. Hence by scarping news articles of you competitors, you will get an idea of what contents are being posted by them and create your content accordingly.

Sunday 7 October 2018

How Web Scraping Services Can Help Your E-Commerce Business Grow

Your business lives and dies on conversions. As a matter of fact, approximately only 22 percent of the brands are satisfied with their conversion rate. Improving conversion rate is nothing less than an uphill battle. The process of improving conversion rates can be long and challenging. Starting from SEO to the check-out process, everything needs to be optimized to do so.

In order to comprehend how to stay ahead of your competitors, you need to know what your competitors are doing. In this way, you can make appropriate decisions for your business. Fortunately, there is a solution to comprehend such things and it is Web Scraping Services.

Web scraping is all about collecting data from the World Wide Web. There are several ways to make use of web scraping services. Be that as it may, web scraping services are mainly utilized for web indexing, data mining, harvesting real estate listings, monitoring changes to websites, surfacing contact information, and so forth.

Here, with this post, we are going to share with you some ways how e-commerce businesses can take maximum advantages of web scraping services. Let us have a look at them:

Product Pricing

For consumers, prices matters a lot. If they are provided with a chance to save a buck or two, most probably, they would jump through hoops to do so. According to a survey, 80 percent of consumers, before settling on any purchase decision, visit various online destinations to compare prices. With the help of web scraping services, you can monitor and track the prices that your competitors have listed on their sites and set your prices accordingly.

List Building

As stated earlier, web scraping is all about collecting data from the World Wide Web. With web scraping services, you can collect thousands of emails of potential leads in just a few minutes by identifying a website where your target audiences are likely to visit and place all the information into a spreadsheet for your sales team to work from.

Review Recon

In today’s world, for online businesses, social media reviews are becoming an increasingly vital factor. Reviews, along with influencing consumer ad merchant decisions, it also impacts your SEO as well. It would be a tedious task to track down all the reviews and mentions flowing all over the web manually. This is where utilizing website scraping services not only becomes convenient, but necessary as well. Web scraping services can scrape thousands of reviews for websites simultaneously.

Tuesday 2 October 2018

Things to Know about Data Scraping

Business from different niche tries to get data about their competitors as much as possible.  This scenario can be compared with real military scenario. The more data you have regarding your enemy’s strategy, the more your chances are of winning. Since it needs to scrape data from thousands of website on a continuous basis, this can be achieved with the help of web scraping company with ease.

To put it in simple terms, web scraping company offers data extraction services and transforms the extracted data into the stipulated format and also save it in a specified database.

The four group of data scraping
  1. The first group of web scraping is the extraction of data from a single page of a website. This is easiest form of data extraction. Almost all web scarping companies can handle it. Experts of web scraping company need to write codes that can deal with this task.
  2. The second group is more daunting and cumbersome. It is all about harvesting data from all the pages of a website.
  3. The third group of data extraction is filling a set of forms that will unlock the access to a specific web service.
  4. The fourth group of data extraction is the most difficult one. It is all about carrying out any of the three groups of data extraction above from time to time. Though, many app development companies have come up with some apps to do so, those apps would be able to handle this, since it will need different configuration when any of the target website changes its layout. Hence, it is strongly suggested to hire web scraping company to handle the entire data scraping task for you.
Additionally, we would also like to let you know that you have three data scraping options and they are:
  • You can develop your own software or have it developed for you
  • You can use any of the available web scraping software
  • You can hire the services of an experienced web scraping company
Out of all the above mentioned options, going with web scraping company would be the best option for you for the reason below:

One of the best advantages of hiring services offered by web scraping company is that it will extract larger amount of data as compared to the other two options. Second, hiring web scraping company would be economical than developing own software or purchasing any tools.

A Comprehensive Guide on Offering Web Scraping Services

What is web scraping?

In simple terms, web scraping is a technique of collecting information from the World Wide Web. Web scraping service is for individuals who have a goal in mind, such as, “I want all names, phone numbers, addresses and email addresses for every contact on this directory”, and the professionals offering web scraping service would scrape that website utilizing some programs to extract that information and export it to the desired format, such as, Excel, JSON, XML and so forth.

What do people use scraping service for?

There are hundreds of scenarios where people make use of scraping service to scrape data from the website. Below are some typical uses of scraping service. Let us have a look at them:
  • To scrape lead information from directories: contact information or company information to populate CRMs and so forth.
  • For Market research: price scraping, information of products from E-Commerce website, trips on travel sites or property information from real estate sites, vehicles on dealership sites, etc.
  • To collect data from various sites for research purposes.
  • Scrape data from an old website to move the content over to a new website, where export or API is not available.
  • To scrape rates of stock or cryptocurrency.
  • To scrape reviews and comments for sentiment analysis.
There are two ways to scrape data from website - Custom web scrapers and Web scraping software. Custom web scrapers are built by programmers utilizing various programming languages, while, web scraping software are nothing but tools that let you scrape website without any programming knowledge requirement. Be that as it may, there are some disadvantages with utilizing web scraping software. Web scraping software would not be able to scrape data from complex websites; you will have to invest time into learning the software; in some cases, you will have to be more technical to use more advanced features as well.

Is web scraping legal?

In most of the cases, web scraping is legal. While we cannot provide legal expertise, we would suggest you to read some of the following literature and always check the terms and conditions of the website you are scraping.

Final Words

To sum up, we would say that, hiring professionals, offering web scraping service, would be better than the best for you, so as to avoid any issues that you might face owing to lack of knowledge in scraping and using DIY method.