Friday, 29 March 2019

How Scraper Bot Can Be Helpful For Business Growth

scraper-bot
For businesses over the web, a scraper bot can often be a fast and cost-effective way to collect relevant and useful mass data that directly or indirectly adds value to customers / stakeholders. There are wide arrays of ways how a scraper bot can help business growth. Some of them are explained below. So, without wasting any time, let us have a look at them in brief:

1 – Serving as an aggregator

A scraper bot can serve as an aggregator and collect certain category of data that are spread over a large number of websites. It can help you accumulate all the required data under one single roof that you can access as and when required. This makes the task of comparison and evaluation effortless for you to a great extent. In spite of the fact that one can aggregate data with the help of some sort of other means, such as, human resources or leveraging available APIs, it would not be as effective as a scraper bot. Websites, such as, Indeed, are built using scraper bot that collect data from several sources and simply display them on one single website.

2 – Bootstrapping or augmenting content quickly

There are a wide array of website (content based) owners who make a huge sum of money by monetizing their traffic through AdSense, Google Ads and direct Ad Sales campaigns. Without a doubt, traffic is the foundation of such businesses, specifically for campaigns based on CPM. Content plays the great role that attracts traffic to their websites. The most useful and appealing content you create, the more traffic will be generated. Some businesses deploys humans to gather ideas and write contents on, and some employs scraper bot to gather content ideas.

3 – Generating targeted leads

A scraper bot can also help you with generating leads. For instance, you are into SaaS business and you want certain professionals to be aware of your products. In such cases, you can create a Website scraper bot that can scrape data of such professionals from sites, such as, LinkedIn and so forth. After having the contact information of your target audience, you can obviously convert them as your client.

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