Web scraping is also referred to as data extraction, data harvesting, and screen scraping, and so on. It is nothing but a methodology of crawling various websites relevant to your business/requirements and extracting useful data from them, thereon storing them in a structured format on a local drive for utilization in different activities. It is such a technique of collecting data that almost all the companies, be it a startup, small, mid-level, or big, loves.
Put simply; data extraction is an automated way of extracting unorganized data from the web, filtering the useful data out of them and then storing them on a local storage device in the desired format. There are a wide array of solutions to fulfil the demands of web scraping. Ad-hoc, web scraping services, fully automated web scraping software etc. to name a few.
Software to scrape data from websites can transform a website into structured information with no part left out. With the help of web scraping software, one can create a site map that allows you to browse the site and retrieve data. By employing various sort of selectors, a web scraping software can navigate through the website and extract multiple kinds of data, including but not limited to text, files, PDFs, images, tables, links and that’s just the beginning.
Here are some of the many ways how web scraping software can be useful for your business. So, without wasting any time, let us have a look at them in brief:
1 – For tracking the online presence
2 – Online reputation management
3 – In dealing with fake reviews
4 – To create better-targeted ads for your customers
5 – In the gathering opinion of people
6 – Search Engine Optimization tracking
7 – Business specific scrapping
8 – Comparing price among your competitors
9 – Lead generation
10 – Extracting data from job portals
11 – Event planning
12 – In constructing vertical-specific search engines
13 – Social media monitoring
14 – Tracking stock market
15 – Event listing
At present, there is a rivalry in every business domain. This is the reason why a large number of companies are using web scraping software to scrape data from websites continuously to track every step of their rivals on the web. Truth to be told, the use of web scraping software merely is beyond the applications mentioned above.
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