Web Scraping, commonly known as Web Data extraction / Web Harvesting / Screen Scrapping, is nothing but a process to scrape data from website which is preferred by startups, small and big companies. In simple words, Web Scraping is really an automatic technique to scrape data from website into manageable format, where the data is extracted by traversing every URL by the robot and afterward utilizing REGEX, CSS, XPATH or some other method to extract the desired information in choice of output format.
Here, with this post, we are going to provide you with 6 reasons to scrape data from website. Let’s begin.
- Online presence can be tracked
Tracking online presence is an important reason to scrape data from website. Tracking online presence can help you figure out the performance of the product, the user behavior and reaction. Scraping data from website can let you figure out numerous use profiles and reviews which can be really useful for the business analytics.
- Detect fraudulent reviews
It is very common for general population to read online reviews and rating for different purposes. Hence, it is imperative to figure out Opinion Spamming. Opinion Spamming is all about writing fake reviews on the portals in order o mislead readers. Therefore, scraping data from website can be helpful in scraping the reviews and detecting which one to block, to be verified, or streamline the experience.
- Business specific scrapping
Taking doctors for example: you can scrape data from website of health physicians or doctors to provide a catalog of available doctors as per specialization and region or any other specification.
- To gather public opinion
Web scraping can let you monitor pages of particular organization from social networks to assemble updates for what individuals are saying in regards to specific organizations and their products. Monitoring and gathering information is constantly helpful for the product’s growth.
- Search engine results for SEO tracking
You can easily figure out who your SEO competitors are, for a particular search term, by extracting data from SERP i.e. Search Engine Result Page. You can also figure out what title tags and the keywords are they targeting with web scraping services. Altogether, you can get a sense of idea of which keyword are driving traffic to a website, which content categories are attracting user engagement and links, what kind of resources will it take to rank your website.
- Job scraping sites
Job sites scrape data from website or jobs sites to create a central job board website and have a list of companies that are currently hiring to contact.
If you need to scrape data from website, consider hiring any web scraping services rather than using any automated tools. Web scraping services can provide you with 100% risk free, customized, fast & accurate data for all your business needs.
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